November 18, 2025. It was the day the digital world held its breath. Major platforms including X, Spotify, and ChatGPT went dark, not because of a hack, but because of a single point of failure in the global content delivery network (CDN) infrastructure.
At Do Digitals, we believe that relying on a single provider—even one as robust as Cloudflare—is a risk modern enterprises cannot afford. Here is our engineering analysis of what went wrong and how we architect systems to survive such events.
The outage wasn't just a server crash; it was likely a BGP (Border Gateway Protocol) Routing Error or a massive DNS propagation failure. In simple terms, the map of the internet got deleted for a few hours. When your application relies 100% on one map, you get lost when that map disappears.
Most agencies build websites that work "most of the time." But for a global brand, "most of the time" isn't enough. A 2-hour outage can cost a mid-sized e-commerce brand over $50,000 in lost revenue and significantly more in brand reputation.
We don't just build websites; we engineer Digital Assets. Our approach to preventing downtime involves:
The internet is fragile. Your business shouldn't be. If you are ready to move beyond basic templates and build an infrastructure that withstands global outages, it's time to talk to Do Digitals.
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